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User Experience Identity
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Dieses Buch zeigt, wie eine nachhaltige User Experience an den digitalen Touchpoints einer Marke erzeugt werden kann. Die berzeugende und unverwechselbare Kommunikation einer Markenpersnlichkeit auf Websites, Mobile Sites, Apps und Landingpages fhrt direkt zu Wachstum in User Engagement, Conversion und ROI. An Praxisbeispielen fhrt der Autor anschaulich vor, wie die Erkenntnisse aus Neuropsychologie und Neuromarketing konkret in den Produktgestaltungsprozess und das User Experience Design bertragen werden knnen. Die wichtigsten Werkzeuge und Leistungsbausteine werden vorgestellt und ihre Anwendung verstndlich erlutert. Ein empfehlenswertes Fachbuch fr Produktmanager, CMO, UX Manager und Webentwickler, die den Mehrwert ihrer Marke mit einem stimmigen User Experience Design steigern wollen.
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