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Kommunikation im Change
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Dieses Buch ist ein Leitfaden, wie die Kommunikation in einem Vernderungsprojekt strukturiert und geplant durchgefhrt werden kann. Es weist auf mgliche Fallen hin und wie man ihnen entgeht. Es ermglicht ein Lernen von anderen, die Vernderungsprojekte gemanagt und die die Bedeutung der Kommunikation erkannt haben. Die 2. Auflage zeigt, wie Change KommunikatorInnen besser auf die emotionalen Befindlichkeiten der Betroffenen eingehen und mit ihnen die Vernderung gestalten knnen. Change ManagerInnen aus verschiedenen Organisationsbereichen kommen zu Wort und beschreiben ihre Erfahrungen. Auch die Betroffenen erzhlen, wie schmerzhaft sie welche Phase im Change erlebten. Daraus knnen knftige Change KommunikatorInnen Schlsse ziehen und ihre Planung verbessern.
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