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Der Glcksspielmarkt aus Nachfragersicht

Der Glcksspielmarkt aus Nachfragersicht

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658214913
Condition
New
Product Description

Thorsten Teichert und Cordelia Mhlbach untersuchen die Konvergenz zwischen den beiden Mrkten Gaming und Gambling aus Sicht der Konsumenten. Unter Anwendung der Repertory-Grid-Methode werden individuelle Wahrnehmungen der Konsumenten von Online-Gaming- und Online-Gambling-Produkten im direkten Vergleich analysiert. Bisher unbekannte und teils unbewusste Relevanzdimensionen werden so aus Konsumentensicht erhoben und statistisch ausgewertet. Mittels konkreter Produktvergleiche werden die betrachteten Spielekategorien in einem Produkt-Marktraum positioniert.

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