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Growth Hacking mit Strategie
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Dieses Buch erklrt ausfhrlich Lennarz Best Practices fr die erfolgreiche Einfhrung einer Growth-Hacking-Umgebung fr Startups, kleine- bis mittelstndische sowie groe Unternehmen. Anhand echter Erfahrungsberichte aus unzhligen Projekten veranschaulicht Lennarz, wie man eine Organisation mit agilen Product Teams aufbaut und orchestriert, Killerfeatures entwickelt, die die Kunden auch wirklich lieben, neue Kunden per Growth Marketing gewinnen und bestehende Kunden erfolgreicher machen kann. Der Autor gibt tiefe und sehr authentische Einblicke in den Alltag eines Growth Hackers mit seinem 50-kpfigen Team, dessen volle Verantwortung die Maximierung des Nutzerwachstums verschiedenster digitaler Produkte ist. Alle Learnings und ber 100 Growth Hacks sind garantiert selbst getestet worden.
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