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Smart Service Engineering
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Product Details
Dieser Sammelband stellt innovative Methoden, Konzepte und Werkzeuge zur Transformation klassischer Dienstleistungen zu sogenannten Smart Services vor. Durch Digitalisierung, Individualisierung und Kundenzentrierung entstehen flexible und zukunftsweisende Modelle, die branchenbergreifend als Schlssel zu erfolgreichen Dienstleistungsinnovationen zu nutzen sind. Zahlreiche Beispiele verdeutlichen die Leistungsfhigkeit und die praktische Umsetzbarkeit der Smart Services als wesentliche Komponente neuer Geschftsmodelle.
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