Strategy and Communication for Innovation

Name: Strategy and Communication for Innovation
Brand: Springer Nature
SKU: 9783319495408
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783319495408

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New

Product Description

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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