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Wie Start-ups scheitern

Wie Start-ups scheitern

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658164034
Condition
New
Product Description

Der Autor analysiert 15 Fallstudien real gescheiterter innovativer und wachstumsorientiert geplanter Unternehmen. Hierbei stellt er anschaulich die Grnde und Verlaufsmuster krisenhafter Entwicklungen dar und illustriert die Vielfalt der Ursachen des Scheiterns. Indem er dazu jeweils die gesamte Unternehmensentwicklung und nicht nur die Phase unmittelbar vor der Insolvenz betrachtet, ermittelt er neue Erkenntnisse speziell zu den Bereichen Gesellschaftsstrukturen, Vertrieb & Marketing, Reflexion und Belastungssituationen.

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