Consumer Perception of Product Risks and Benefits

Name: Consumer Perception of Product Risks and Benefits
Brand: Springer Nature
SKU: 9783319505282
Availability: InStock

Best Price (Coupon Required):
Buy Consumer Perception of Product Risks and Benefits for $170.10 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $189.00 - $189.00

BEST PRICE

Single Product Purchase

$170.10

@ Link.springer.com with extra coupon

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com		$189.00	$189.00		10% OFF This deals requires coupon	$170.10		See Site	In stock	Visit Store

Product Details

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9783319505282

Condition

New

Product Description

This book reflects the current thinking and research on how consumers perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

Available Colors

N/A

Available Sizes

N/A