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H2H Marketing

H2H Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031223921
Condition
New
Product Description

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

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