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Social Franchising

Social Franchising

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658215033
Condition
New
Product Description

Cornelius Lahme stellt in diesem Buch das Social Franchising als quantitative Skalierungsmethode zur systematischen Verbreitung gesellschaftlich relevanter Ttigkeiten vor. Dabei unternimmt er eine umfangreiche Einordung, Abgrenzung und Definition dieses in Wissenschaft und Praxis zunehmend populr werdenden Verfahrens. Auf Basis der in diesem Zusammenhang erzielten Erkenntnisse fhrt der Autor unter Bercksichtigung der Stewardship- sowie der Prinzipal-Agenten-Theorie im Anschluss eine Analyse der Innenverhltnisse zwischen Systemnehmer und -geber durch. Der Fokus dieser qualitativen Untersuchung liegt dabei insbesondere auf non-profit-orientierten Systemen mit Sitz in Deutschland.

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