Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Marketing Innovations in the Automotive Industry

Marketing Innovations in the Automotive Industry

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030159986
Condition
New
Product Description

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

Available Colors
Available Sizes
1 Offer Price Range: $119.00 - $119.00
BEST PRICE

Single Product Purchase

$119.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$119.00 $119.00

$119.00
See Site In stock Visit Store

Similar Products

Nuclear Exports and World Politics

$39.99

Nanoscaled Semiconductor-on-Insulator Structures and Devices

$169.00

Introduction to Computation

$37.99

Carbon Footprint Assessments

$139.00

Behavioral Synthesis and Component Reuse with VHDL

$169.99

Cognitive Screening Instruments

$159.00

Intelligent Systems and Data Science

$129.99

Beginning STM32

$59.99

The ABCs of Science

$34.99

Personalfhrung

$69.99

Historical Roots of Spontaneous Symmetry Breaking

$54.99

Surfaces and Interfaces of Ceramic Materials

$39.99

The General Theory of Alternating Current Machines: Application to Practical Problems

$54.99

Numerical Software Verification

$39.99

Rechtspflichten und -grenzen der Betreiber sozialer Netzwerke

$84.99

Grundkurs Funktionalanalysis

$24.99

User-Driven Applications for Research and Science

$34.99

Spezielle pathologische Anatomie II

$44.99

Critical Infrastructure

$109.99

Human Brainwaves

$29.99

New Trends in Contemporary Latin American Narrative

$54.99

Personalized Mechanical Ventilation

$99.00

dBASE III Software Training

$69.99

Trocknungstechnik

$599.99

The Sin of Writing and the Rise of Modern Hebrew Literature

$139.99

Lattice Boltzmann Methods for Shallow Water Flows

$109.99

Energy-aware Scheduling on Multiprocessor Platforms

$54.99

Emerging Asia

$54.99

Practical Aspects of Design Science

$39.99

Allfinanz als Marktbearbeitungskonzept privater Geschftsbanken

$44.99

Reporter Gene Imaging

$79.99

Intelligent Analysis: Fractional Inequalities and Approximations Expanded

$169.99

Haptics: Neuroscience, Devices, Modeling, and Applications

$54.99

Practical Advances in Petroleum Processing

$229.00

Acoustic Signal Processing for Telecommunication

$129.00

Innovation, Governance and Entrepreneurship: How Do They Evolve in Middle Income Countries?

$139.99

OpenSolaris fr Anwender, Administratoren und Rechenzentren

$19.99

Sustainable Energy for Smart Cities

$84.99

Advances in Heart Valve Biomechanics

$219.00

Geography Education in Japan

$109.99