Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

International Marketing Strategy

International Marketing Strategy

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030335878
Condition
New
Product Description

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Vorlesungen zur Entwicklungsgeschichte der Mechanik

$49.99

British Working-Class Writing for Children

$79.99

The Social Media President

$54.99

Two Cultures

$54.99

Synchronisation in zentralisierten Datenbanksystemen

$69.99

Logic Programs, Norms and Action

$39.99

Technische Grundlagen Eingebetteter Systeme

$39.99

Intelligent Human Computer Interaction

$54.99

Investigators: Materials: What's It Like

$4.46

Inflation, Institutions and Information

$169.99

Arctic Environmental Modernities

$129.99

Untersuchungen ber die Assimilation der Kohlensure

$59.99

Human Development and Criminal Behavior

$39.99

Psychiatriereformen zwischen Medikalisierung und Gemeindeorientierung

$59.99

Allgemeine Volkswirtschaftslehre

$69.99

Spirit Week Showdown

$7.46

Traces and Emergence of Nonlinear Programming

$84.99

Darkroom

$5.99

Diagnosis, Fault Detection & Tolerant Control

$129.00

Organisations-Management in Dienstleistung und Verwaltung

$84.99

Proteomic and Ionomic Study for Identification of Biomarkers in Biological Fluid Samples of Patients

$109.99

Proceedings of the 2020 Conference of The Computational Social Science Society of the Americas

$139.00

The Cosmic Zoo

$54.99

550 Keywords Bankenaufsichtsrecht

$29.99

Ideengenerierung mit Konsumenten im Internet

$79.99

Serous Effusions

$169.00

Volcano Rising

$5.96

Insurance Rate Litigation

$84.99

Entwicklung eines interaktiven Simulators auf der Basis von Petri-Netzen zur Modellierung und Bewert

$59.99

Ambush Marketing und Markenschutz

$49.99

Fhren mit Gefhl

$64.99

Multi-Agent-Based Simulation XIII

$72.00

Work in Early Modern Italy, 15001800

$99.99

The Natural Instability of Markets

$54.99

Assessing Public Management Reforms

$99.00

The Gentleman's Guide to Vice and Virtue (Montague Siblings Series #1) by Mackenzi Lee

$12.99

Rising Voices Library: Celebrating Girls of Color, Grade 5

$644.95

Adaptive Instructional Systems

$99.99

Free Radicals and the Liver

$109.99

Advances in Artificial Intelligence and Applied Cognitive Computing

$329.99