Copied Beschwerdemanagement im B2B-Bereich
Beschwerdemanagement im B2B-Bereich
Das Buch beschftigt sich mit einem bislang wenig erforschten Thema - dem Umgang mittelstndischer Technologieunternehmen mit Beschwerden im B2B-Bereich. Die Autorin untersucht in einer Studie die Mglichkeiten fr Unternehmen, ihren Beschwerdeprozess zu verbessern und gibt auf empirischer Grundlage konkrete Handlungsempfehlungen fr KMUs.
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