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Quick Guide Sound Marketing
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Dieses Buch ist eine kompakte Einfhrung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch mglichst viele Sinne gezielt zu vermitteln, um sich von der Konkurrenz explizit abzuheben und Konsumenten langfristig an ihre Marke zu binden. Der Autor liefert Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares (akustisches) Profil verleihen mchten, wichtige Ansatzpunkte zur akustischen Gestaltung von Marken, die anhand von Beispielen verdeutlicht werden. Zur Veranschaulichung werden die akustischen Markenzeichen von Audi, Deutsche Telekom, Hyundai, Intel, Lufthansa, Nokia, Siemens und der Wiener Linien analysiert. Der Inhalt Wahrnehmung und Wirkung akustischer Reize Markenrecht - Die Klangmarke Sound Marketing Grenzen und Risiken von Sound Marketing Ausblick Experteninterviews.
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