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Die Gestaltung unternehmerischer Anreizsysteme aus verhaltenswissenschaftlicher Perspektive

Die Gestaltung unternehmerischer Anreizsysteme aus verhaltenswissenschaftlicher Perspektive

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658177461
Condition
New
Product Description

Patrick Willenbacher geht von der Beobachtung aus, dass standardkonomische, d. h. vom Menschenbild des Homo Oeconomicus ausgehende, unternehmerische Anreizsysteme zu dysfunktionalen Effekten fhren knnen. Basierend auf einer verhaltenswissenschaftlichen Perspektive zeigt er, dass derartige Anreizsysteme auf unzutreffenden Grundannahmen aufbauen. Er leitet Gestaltungsempfehlungen fr funktionale unternehmerische Anreizsysteme in Abhngigkeit vom Menschentypen ab und berprft ausgewhlte Aspekte der entsprechenden konzeptionellen berlegungen anhand einer empirischen Studie.

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