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Marketing in der Sozialwirtschaft
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Dieser praxisorientierte Marketingleitfaden fhrt durch den unbersichtlichen Dschungel der Mglichkeiten von Marktansprachen. Damit ist er einzigartig und richtungsweisend in dem Markt der Sozial- und Gesundheitswirtschaft und enthlt sowohl die klassischen als auch die modernen Ansatzmglichkeiten des heute zur Verfgung stehenden Marketingportfolios. Die Analyse eigener Ressourcen, die Bestimmung von Zielen, Mitteln und Methoden sowie die Planung und fortwhrende Marketing-Erfolgskontrolle unter der Bercksichtigung drohender Fallstricke in einem ebenso schwierigen wie zukunftstrchtigen Marktumfeld sind Gegenstand dieses Werkes.
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