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Handbuch PR-Recht
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Dieses Handbuch vermittelt einen systematischen berblick ber Mglichkeiten und rechtliche Fallstricke im Bereich der PR-Arbeit online wie offline. In 17 Kapiteln mit mehr als 2.000 Fundstellen werden die fr die PR-Kommunikation tglich relevanten Themen behandelt - neben Vertrags-, Haftungs- und Vergtungsfragen u.a. auch der Pitch und das rechtliche Vorgehen in Krisenfllen. Ein umfangreiches Sachwortverzeichnis erleichtert das Auffinden der praxisrelevanten Keywords.
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