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Psychologie des Unternehmertums
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Dieses Fachbuch befasst sich auf praxisnahe Weise mit den psychologischen Aspekten unternehmerischen Handelns: der Firmen-/Start-up-Grndung, gefragten Fhrungskompetenzen von Grndern, dem Spannungsfeld Familie Manager in Familienunternehmen, dem Problem der Nachfolgeregelung usw. Neben realen Best-Practice-Fllen aus verschiedenen Branchen kommen Expertinnen und Experten in Interviews zu Wort, neueste wissenschaftliche Erkenntnisse von aktuellen IAP-Forschungsergebnissen werden fr die Anwender/-innen aufbereitet und relevante, praxisdienliche Hinweise beschrieben. Praktiker finden in diesem Band Grund- und Anwendungswissen in kompakter, leicht verstndlicher Form.
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