Copied Reassessing the Relationship between Marketing and Public Relations
Reassessing the Relationship between Marketing and Public Relations
Lisa Dhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$64.99 | $64.99 |
|
$64.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
IUTAM Symposium on Microstructure-Property Interactions in Composite Materials
$39.99
Theoretical Approaches to Economic Growth and Development
$89.00
Risikoteilung, Anreiz und Kapitalmarkt
$30.70
Inside an African Police Force
$109.99
Models of Horizontal Eye Movements
$49.99
Sample in Clinical Trials with Multiple Endpoints
$79.99
Seafoods
$109.99
Proceeding of First Doctoral Symposium on Natural Computing Research
$169.99
Victimology
$159.99
Novel Devices Based on Relaxor Ferroelectric PMN-PT Single Crystals
$84.99
Grndungsprozess und Grndungserfolg
$84.99
Textbook of Human Anatomy
$19.99
Management and International Review
$54.99
Amnestische Episoden
$69.99
Distanzierte Nhe: Caritas-Sozialarbeit, Kirchgemeinden und Gemeinwesen in Ostdeutschland
$44.99
Call Auction Trading
$84.99
Difference Equations, Discrete Dynamical Systems and Applications
$169.99
Service Chain Management
$54.99
New Perspectives on Contemporary Chinese Poetry
$54.99
Journalism and Memorialization in the Age of Social Media
$39.99
A Survey of Verification Techniques for Parallel Programs
$29.99
The Spanish Model for Smart Tourism Destination Management
$59.99
Brown Rice
$109.99
Neurocognitive Learning Therapy: Theory and Practice
$89.99
Hand and Wrist Therapy
$109.99
D.H.Lawrence: The Early Fiction
$109.99
Advanced Topics on Radiosensitizers of Hypoxic Cells
$54.99
Work and Cancer Survivors
$169.99
Progress in Electrorheology
$129.00
High Energy Density Technologies in Materials Science
$39.99
Practical Medical and Surgical Management of Chronic Rhinosinusitis
$89.00
An Inquiry into Women Representation in Management
$129.99
Die Baufhrung im Anschlu an die vom Ministerium fr ffentliche Arbeiten erlassene Anweisung und d
$59.99
Networked Learning: Perspectives and Issues
$109.99
Marketing & Innovation 2023
$29.99
The Effect of Information Technology on Business and Marketing Intelligence Systems
$249.99
Employment Policy in Transition
$109.99
Emotions and Loneliness in a Networked Society
$119.99
Learning, Work and Practice: New Understandings
$109.99
Powertrain Instrumentation and Test Systems
$199.99
