Copied Reassessing the Relationship between Marketing and Public Relations
Reassessing the Relationship between Marketing and Public Relations
Lisa Dhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$64.99 | $64.99 |
|
$58.50 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Dependable Computing - EDDC-3
$39.99
Die Planeten
$49.99
Crumbs from an old Dutch closet
$54.99
Praxis der Abwasserreinigung
$34.99
Methods for the Mycological Examination of Food
$39.99
Diversifikation und Reputation
$49.99
The Japanese Ground Self-Defense Force
$99.99
The Three Stages in the Evolution of the Law of Nations
$74.99
Physics of Classical Electromagnetism
$89.00
Freitragende Holzbauten
$89.99
Aachener Bausachverstndigentage 2011
$49.99
Ergebnisse der Physiologie Biologischen Chemie und experimentellen Pharmakologie / Reviews of Physio
$44.99
The Right Heart
$159.99
Beitrge zur Entwicklungsgeschichte der Kraniozerebralen Topographie des Menschen
$59.99
The Quickest Kid in Clarksville
$5.96
How the Internet Shapes Collective Actions
$54.99
Deutsches und internationales Steuerrecht
$119.99
Arsenic Toxicity Remediation
$169.99
Random Perturbation of PDEs and Fluid Dynamic Models
$34.99
Cancer Rehabilitation
$99.99
Ein Simulationsmodell zur Planung gruppentechnologischer Fertigungszellen
$59.99
The Sea of Always (Thirteen Witches Series #2) by Jodi Lynn Anderson
$17.99
SDGs in Construction Economics and Organization
$249.99
Chemistry and Technology of Thermosetting Polymers in Construction Applications
$169.99
An Introduction to Electromagnetic Inverse Scattering
$109.99
The Current Status of Cardiac Surgery
$39.99
The Spirit of God Transforming Life
$109.99
The Palgrave Handbook of Shakespeare's Queens
$329.99
Autism Spectrum Disorders in Adults
$79.99
Psychoedukation bei chronischen Schmerzen
$49.99
Cross-Border Higher Education and Quality Assurance
$159.99
Immunological Aspects of the Liver and Gastrointestinal Tract
$39.99
Imbalance, Part 1 (Avatar- The Last Airbender) by Faith Erin Hicks
$12.99
Die Whler der extremen Rechten 1980 - 2002
$69.99
Struktur und Wettbewerbsfhigkeit der westdeutschen und britischen Baumwollindustrie in der erweiter
$59.99
The Taxobook
$54.99
International Security in the Modern World
$59.99
A Reappraisal of the Efficiency of Financial Markets
$84.99
Interactive Learning for Innovation
$54.99
Autonomy and Clinical Medicine
$109.99
