Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Business-to-Business Marketing Communications

Business-to-Business Marketing Communications

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319587820
Condition
New
Product Description

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.

Available Colors
Available Sizes
1 Offer Price Range: $44.99 - $44.99
BEST PRICE

Single Product Purchase

$44.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$44.99 $44.99

$44.99
See Site In stock Visit Store

Similar Products

Visualization and Mathematics

$39.99

Gastrointestinal Motility

$39.99

Abiotic Stress-Mediated Sensing and Signaling in Plants: An Omics Perspective

$169.99

Critical Information Infrastructures Security

$54.99

Das Vieweg Buch zu Visual Basic

$59.99

Cattywampus

$6.74

Governance Reforms in European University Systems

$99.99

Der Schutz ffentlichen Vermgens durch 263 StGB

$64.99

Grundkurs Informatik

$54.99

Groundwater

$169.99

Situating Intersectionality

$19.99

Cellular Regulation by Protein Phosphorylation

$84.99

Nichtmedikamentse Therapie von herausforderndem Verhalten bei Demenz

$29.99

Subjekt, Macht und Literalitt

$59.99

Advanced Methods in Structural Biology

$109.99

State Space and Input-Output Linear Systems

$109.99

Receptor-Receptor Interactions

$84.99

Bioluminescence

$84.99

Science and Religion in Education

$84.99

Gasdynamik

$49.99

Reinhard Dohrn 18801962

$69.99

Advances in Neural Networks: Computational and Theoretical Issues

$84.99

Soziale Bewegungen und Soziale Arbeit

$59.99

Mechanical Effects of Welding

$129.00

Trends in Circuit Design for Analog Signal Processing

$129.99

Democracy, Social Justice, and the American Community College

$59.99

Reframing Information Architecture

$54.99

Individualized Quality of Experience Estimation in Audiovisual Communication

$129.00

Datenanalyse mit SPSS

$59.99

Programming

$119.99

Cognitive and Metacognitive Problem-Solving Strategies in Post-16 Physics

$39.99

Intelligent Agents and Their Applications

$169.99

Casebook Patientenverfgung

$49.99

The Water We Eat

$84.99

Plant Pathosystems

$109.99

A Guide to Problems in Modern Electrochemistry 1

$54.99

The Phenomenology and the Philosophy of Running

$39.99

Fahrerassistenzsysteme mit maschineller Wahrnehmung

$159.00

Lake Issyk-Kul: Its Natural Environment

$169.99

Cinema and Community

$39.99