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Brillante Businessmodelle im Finanzwesen
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Dieses Buch stellt mit Hilfe von 20 Fallstudien brillante Geschftsmodelle fr Banken, Versicherungen und Fondsgesellschaften vor. Diese Beispiele (Visa, Raiffeisen u. a.) stellen anschaulich dar, wie sich die Institute zukunfts- und konkurrenzfhig bei der Erfllung der finanziellen Grundbedrfnisse aufstellen. Im Einzelnen sind dies: Zahlungsverkehr, Finanzierungen, Investments sowie die Absicherung von Alltags- und Spezialrisiken. Leitlinie fr die vorgestellten Geschftsmodelle ist die Schaffung eines Mehrwerts fr alle Beteiligten: fr Kunden, Mitarbeiter, Anteilseigner und Gesellschaft.
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