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Rezeption und Wirkung massenmedialer Informationen zu HIV und Aids
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Product Details
Matti Seithe entwickelt auf Grundlage des dynamisch-transaktionalen Ansatzes von Frh und Schnbach ein Teilmodell massenmedialer Prvention. Dieses Modell beruht auf den Variablen Themeninvolvement und Vertrauen in Journalismus bzw. PR und Werbung. Sein zentraler Ansatz ist die Analyse von Rezeption und Wirkung massenmedialer Inhalte aus den Bereichen Journalismus und Werbung zum Thema HIV und Aids. Die empirische Untersuchung basiert auf einer Kombination der standardisierten Methoden Inhaltsanalyse und Onlinepanel-Befragung auf der Mikroebene.
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