Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Digital and Social Media Marketing

Digital and Social Media Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030243739
Condition
New
Product Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Available Colors
Available Sizes
1 Offer Price Range: $169.00 - $169.00
BEST PRICE

Single Product Purchase

$169.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$169.00 $169.00

$169.00
See Site In stock Visit Store

Similar Products

Interdisziplinre Analysen zur LEO - Studie 2018 Leben mit geringer Literalitt

$89.99

Recent Developments in Infinite-Dimensional Analysis and Quantum Probability

$84.99

Multidisciplinary Approach to Neurofibromatosis Type 1

$159.99

Goodwill-Allokation im Accounting

$79.99

A Life Course Perspective on Health Trajectories and Transitions

$59.99

Introduction to Dutch

$54.99

Problembasiertes Lernen im Mathematikunterricht der Grundschule

$59.99

Plasmodesmata

$109.99

Tendon and Ligament Injuries of the Foot and Ankle

$109.99

16th Conference on Flavor Physics and CP Violation

$169.99

New Perspectives on Prison Masculinities

$169.99

Applied Computing & Information Technology

$129.00

General Index / Generalregister

$84.99

A New Paradigm for Korea's Economic Development

$109.99

Proceedings of the 5th International Conference on Big Data and Internet of Things

$279.99

Textbook of Rapid Response Systems

$89.00

Advances in Transportation Engineering

$219.99

Funktionen von Sportvereinen in europischen Gesellschaften

$79.99

Syphilis und Auge

$59.99

Natural Language Processing and Chinese Computing

$54.99

Fehlbildungen Nvi Melanome

$69.99

Hurricane Disaster

$5.21

Allergiestudien bei der Ascaridenidiosynkrasie

$59.99

Molecular Biology in Crop Protection

$109.99

Atlas of Prostatic Cytology

$109.99

Neuroprotective Signal Transduction

$129.00

Hardware Protection through Obfuscation

$169.99

Andr Malraux

$109.99

Lehrbuch der Physik

$59.99

Mechanisms of Viral Pathogenesis

$129.00

Innovative Management and Firm Performance

$109.99

Entrepreneurship and Structural Change in Dynamic Territories

$109.99

Analytical Calorimetry

$84.99

AIDS: Leitlinien fr die Praxis

$69.95

Boiler Tube Failure Mechanisms

$169.99

Chemical Kinetics of Homogeneous Systems

$84.99

Heterologous Protein Production in CHO Cells

$179.99

Logic and Machines: Decision Problems and Complexity

$39.99

Targets for Cancer Chemotherapy

$119.99

Gas Enzymology

$39.99