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Strategische Unternehmenssteuerung im digitalen Zeitalter

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Springer Nature
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N/A
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GTIN
9783658187613
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New
Product Description

Die digitale Revolution hat die strategische Unternehmenssteuerung grundlegend verndert. Dieses Lehrbuch behandelt die Grundlagen und Methoden der strategischen Unternehmenssteuerung und stellt anhand von aktuellen Beispielen den Bezug zur heutigen Management-Praxis her. Auswirkungen der Digitalisierung auf die Unternehmenssteuerung, technologische Megatrends und der Siegeszug des E-Commerce - es zeigt sich, dass trotz der scheinbar unbersichtlichen Entwicklungen der digitalen Transformation unserer Wirtschaft die klassischen Methoden der Strategielehre ihre Gltigkeit behalten haben. Strategische Unternehmenssteuerung im digitalen Zeitalter richtet sich an Studierende und Dozenten der Betriebswirtschaftslehre, aber auch an Unternehmer und Manager, die Antworten auf aktuelle strategische Fragen suchen.

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