Copied Downsizing bei Konsumgtern
Downsizing bei Konsumgtern
Tina Leibinger beschftigt sich in Ihrem Buch mit dem Thema Downsizing von Lebensmitteln d.h. Packungs-gren-Reduktionen mit resultierenden Grundpreiserhhungen. Der Fokus liegt dabei neben der Herausarbeitung relevanter Aspekte fr ein differenziertes Verstndnis des Themas Downsizing sowie der Zusammenfhrung und Bewertung bestehender Forschungsarbeiten auf der empirischen Untersuchung der Konsumenten-Wahrnehmung von Downsizing sowie deren Verknpfung mit Konsumenten-Reaktionen.
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