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Industrielle After Sales Services in China
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Das Buch beschreibt, welche Bedeutung After Sales Services im chinesischen Markt haben. Es erlutert, wie Schweizer Maschinenbauunternehmen ihre Serviceleistungen in China anbieten. Die Service-Geschftsmodelle der Unternehmen werden in kurzen Fallstudien portraitiert und kritisch evaluiert. Als Ergebnis resultieren Empfehlungen, die Unternehmen bei der Gestaltung ihrer After Sales Services in China untersttzen sollen.
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