Copied Kundennutzen durch digitale Transformation
Kundennutzen durch digitale Transformation
Dieses Open-Access-Buch prsentiert die Ergebnisse einer qualitativen und quantitativen Studie, die das Institut fr Wirtschaftsinformatik in Kooperation mit dem Institut fr Marketingmanagement der ZHAW School of Management and Law 2016 durchgefhrt hat. Ziel der Business-Process-Management-Studie, mit der seit 2011 regelmig Status quo und Best Practices im deutschsprachigen Raum erhoben werden, war es, die Rolle des Prozessmanagements als Gestaltungshebel der digitalen Transformation zu beleuchten.
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