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Die Macht der digitalen Plattformen
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Dieses Buch bietet eine Einfhrung in die komplexe Welt digitaler Plattformen, ihr Wesen wird verstndlich vermittelt und an Praxisbeispielen aufgezeigt. Damit beleuchtet der Autor ein charakterisierendes Kernelement der Digitalisierung. Ein besseres Verstndnis fr das Wesen und die Macht digitaler Plattformen ist dringend notwendig, denn digitale Plattformen spielen zunehmend eine strategische Rolle in allen Wirtschafts- und Lebensbereichen. Der Autor erlutert die Kernbausteine und die inneren Mechanismen digitaler Plattformen. Hinzu kommen Anregungen und Prinzipien fr das Design digitaler Plattform-kosysteme.
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