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Inszenierungsarbeit und Kaufpraxis bei Personica-Objekten

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658195502
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New
Product Description

Maria Elena Wiegelmann zeigt, dass der Vorbesitz durch seine auratische Wirkmacht ein psychologisches Objektmerkmal mit konomischer und kultureller Relevanz sowie praktischer Nutzbarkeit ist. Dies macht die Autorin empiriebasiert durch eine Modellierung am Beispiel des Secondhand-Handels von Objekten, die auf persnlicher Ebene fr den Besitzer hoch bedeutsam sind, wie z.B. Automobile, Immobilien, Musikinstrumente, Pferde, Schmuck, Waffen, nachvollziehbar. Vorbesitzer solcher Personica-Objekte, damit verbundene Lebensereignisse und Rckstnde beeinflussen als Vorbesitz Intermedire in ihrer Verkaufsfrderung sowie Interessenten in ihrer Kaufpraxis.

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