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Strategische Kommunikation von Gewerkschaften
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Sascha Kristin Futh untersucht anhand von drei zeitgeschichtlich bedeutenden Kampagnen zum ersten Mal vergleichend die strategische Kommunikation von Gewerkschaften. Sie analysiert die Bedingungen, unter denen die Gewerkschaften ihren Einfluss ber Kampagnen-Kommunikation geltend machten und stellt im Vergleich die ausschlaggebenden Faktoren fr die gewerkschaftliche Kampagnenfhigkeit heraus. Die Verknpfung von Kampagnen und tarifpolitischen Verhandlungen ist dabei ein zentraler Erfolgsfaktor. Der Kampagnen-Vergleich zeigt, dass fr die Handlungsfhigkeit der Gewerkschaften insbesondere die Aufstellung des gewerkschaftlichen Apparats entscheidend ist.
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