Copied Financial Capability in der Kunde-Bank-Beziehung
Financial Capability in der Kunde-Bank-Beziehung
Nadine Mayer untersucht, ob vor dem Hintergrund einer zunehmenden Unzufriedenheit von Privatkunden mit Finanzdienstleistungen und einer steigenden Komplexitt des Finanzentscheidungsprozesses die Frderung der Finanzkompetenz von Privatkunden eine vorteilhafte Wettbewerbsstrategie fr Kreditinstitute sein kann. Dafr entwickelt sie ein interdisziplinres Wissenskooperationsmodell zwischen Privatkunde und Bank und verzahnt das Konzept der Financial Capability mit bankstrategischen Fragestellungen.
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