Copied Unternehmensreputation und Reputationsrisiken im Bankgeschft
Unternehmensreputation und Reputationsrisiken im Bankgeschft
Der gute Ruf eines Kreditinstituts ist fr das Bankgeschft konomisch bedeutend. Andreas G. Wolf analysiert in diesem Buch Reputationsrisiken von Banken. Der Zusammenhang zwischen Absatzchancen und Unternehmensreputation wird am Beispiel eines groen deutschen Wohnimmobilienfinanzierers aufgezeigt. Auf Basis empirischer Ergebnisse werden Handlungsempfehlungen fr die Unternehmenssteuerung und das Reputationsrisikomanagement in der Bankpraxis gegeben.
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