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Unternehmensreputation und Reputationsrisiken im Bankgeschft

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658237769
Condition
New
Product Description

Der gute Ruf eines Kreditinstituts ist fr das Bankgeschft konomisch bedeutend. Andreas G. Wolf analysiert in diesem Buch Reputationsrisiken von Banken. Der Zusammenhang zwischen Absatzchancen und Unternehmensreputation wird am Beispiel eines groen deutschen Wohnimmobilienfinanzierers aufgezeigt. Auf Basis empirischer Ergebnisse werden Handlungsempfehlungen fr die Unternehmenssteuerung und das Reputationsrisikomanagement in der Bankpraxis gegeben.

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