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Akzeptanz von digitalen Zahlungsdienstleistungen

Akzeptanz von digitalen Zahlungsdienstleistungen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658197056
Condition
New
Product Description

Abgeleitet aus der Diskrepanz zwischen den Einschtzungen von Expertinnen und Experten und der aktuellen Situation am Mobile Payment Markt zielt dieses Buch auf die Identifikation der zentralen Faktoren der Mobile Payment Akzeptanz aus der Sicht potentieller Nutzerinnen und Nutzer ab. Die Untersuchung fokussiert auf die Erforschung der Akzeptanz von MP mittels Smartphone im stationren Handel. Das Smartphone wird u. a. von der European Banking Federation als das zentrale Medium im Bereich Digital Banking eingeordnet. Geringe Nutzungsraten bei Mobile Payment im Allgemeinen und vor allem bei Mobile Payment im stationren Handel zeichnen allerdings ein anderes Bild.

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