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Orientierung in der Informationsflut

Orientierung in der Informationsflut

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658198329
Condition
New
Product Description

Rita Lauter untersucht, wie gut es Fernsehnachrichten gelingt, jungen Zuschauern komplexe Themen zu vermitteln. Dafr wurde in Kooperation mit der WDR-Medienforschung in einer Rezeptionsstudie die Verstndlichkeit von Beitrgen ber komplexe Themen an 400 Probanden getestet. Dabei zeigte sich, dass unter anderem Visualisierung, Fokus und zu einem gewissen Grad auch Infotainment Schwierigkeiten auf Rezipientenseite ausgleichen knnen. Die Autorin leitet daraus praktische Empfehlungen fr den Redaktionsalltag ab. Zustzlich gewhrt das Buch exklusive Einblicke in die Arbeit der drei erfolgreichsten deutschen TV-Nachrichtenredaktionen Tagesschau, heute und RTL-aktuell.

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