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Visuelle Kultivierung
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Sebastian Gerth entwickelt den Ansatz der Visuellen Kultivierung, welcher die bildliche Komponente der klassischen Kultivierung schrft und mit dem Konzept von Mental Imagery verbindet. Analysiert wird der Einfluss der Online-Bildberichterstattung auf das Bildgedchtnis und die Beurteilung der sozialen Realitt. Die Studie ergibt sich v.a. aus der wachsenden Bedeutung von Online-Nachrichtenportalen, der zunehmenden medialen Visualisierung, der berlegenheit der kognitiven Verarbeitung von Bildern im Vergleich zu verbalen Botschaften und aus Desideraten der empirischen Analyse von Systematiken pressefotografischer Aussagen sowie deren Rezeption und Wirkung.
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