Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Managing Media and Digital Organizations

Managing Media and Digital Organizations

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319712888
Condition
New
Product Description

What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters coverin a jargonless, non-technical waythe major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The books interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire fieldthe management of information resources and productsto a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

Available Colors
Available Sizes
1 Offer Price Range: $119.00 - $119.00
BEST PRICE

Single Product Purchase

$119.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$119.00 $119.00

$119.00
See Site In stock Visit Store

Similar Products

Apple Macintosh Encyclopedia

$54.99

Multi-Level-Marketing

$84.99

Tenacity in Children

$24.99

CMOS SRAM Circuit Design and Parametric Test in Nano-Scaled Technologies

$179.99

Innovative Control Systems for Tracked Vehicle Platforms

$109.99

Mathematical Models for Evacuation Planning in Urban Areas

$39.99

Artificial Intelligence for Cybersecurity

$129.00

Growth, Employment and Inflation

$109.99

Spectroscopy of Biological Molecules

$259.00

Ulrich Beck

$64.99

Handbook of Biobehavioral Approaches to Self-Regulation

$169.00

Approximation Theory, Wavelets and Applications

$329.99

Energy Demand Challenges in Europe

$31.00

Advances in Neuroergonomics and Cognitive Engineering

$169.99

Outsourcing interner Dienste

$79.99

Prehistoric Exchange Systems in North America

$219.99

Die Bewertung von Convertible und Exchangeable Bonds bei stochastischer Zinsentwicklung

$79.99

From the Realm of the Nebulae to Populations of Galaxies

$219.99

Public Universities and the Public Sphere

$39.99

Life Energies, Forces and the Shaping of Life: Vital, Existential

$219.99

What Women Want From Work

$54.99

Imagining Outer Space

$44.99

Elements of Scientific Computing

$39.99

Exploring Mathematical Analysis, Approximation Theory, and Optimization

$129.99

Politische Bildung im Theater

$29.99

Transformational Sales

$64.99

The EU Enlargement and Gay Politics

$24.99

Eisenhower, Macmillan and Allied Unity, 19571961

$39.99

Sport und Diabetes

$84.99

Branched Chain Amino Acids in Clinical Nutrition

$109.99

Special Functions in Physics with MATLAB

$139.99

Screening Modern Irish Fiction and Drama

$119.99

Energy Sustainability through Retail Electricity Markets

$169.99

Lehrbuch der Pharmakologie im Rahmen einer allgemeinen Krankheitslehre

$59.99

LIA Handbook of Laser Materials Processing

$329.99

ber Bodenverformungen bei stark gestrtem und mchtigem, wasserfhrendem Deckgebirge im Aachener St

$59.99

Total Quality Management

$59.99

Bioprospecting Algae for Materials

$199.99

Hilfe zwischen Generationen

$49.99

Programmbereinigung als unternehmenspolitisches Problem

$59.99