Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Managing Media and Digital Organizations

Managing Media and Digital Organizations

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319712888
Condition
New
Product Description

What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters coverin a jargonless, non-technical waythe major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The books interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire fieldthe management of information resources and productsto a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

Available Colors
Available Sizes
1 Offer Price Range: $119.00 - $119.00
BEST PRICE

Single Product Purchase

$107.10
@ Link.springer.com with extra coupon Get Coupon & BUY

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$119.00 $119.00

10% OFF
This deals requires coupon Get Code Here
$107.10
See Site In stock Visit Store

Similar Products

An International Comparison of Workers Compensation

$169.99

Wissenschaftliches Zeichnen in der Biologie und verwandten Disziplinen

$29.99

Super Fly Guy (Fly Guy #2) (Hardcover)

$5.99

Der Steuerprozess

$49.99

MediaSync

$59.99

Grundri der allgemeinen Betriebswirtschaftslehre

$59.99

Progress in Cryptology -- INDOCRYPT 2014

$54.99

Regional Economic Analysis of Power, Elections, and Secession

$79.99

Schallpegelmesstechnik und ihre Anwendung

$84.99

Practical Analysis in One Variable

$49.99

Wear Your Mask, Baby Shark

$5.24

Repetitorium Anaesthesiologie

$54.99

Female Sexual Function and Dysfunction

$89.00

Geschlechterkonstruktionen von Erziehern in Kitas

$84.99

Deutsch-jdische Kinder- und Jugendliteratur

$37.99

The Unknown Urban Realm

$54.99

Referent Similarity and Nominal Syntax in Task-Based Language Teaching

$39.99

Tadpole - Emotions: Angry

$5.21

Ergebnisse der Inneren Medizin und Kinderheilkunde

$59.99

Permutation Testing for Isotonic Inference on Association Studies in Genetics

$49.95

Der Wiener Kreis in Ungarn

$59.99

GUI Design for Android Apps

$29.99

Shock Focussing Effect in Medical Science and Sonoluminescence

$109.99

Mitteilungen ber Forschungsarbeiten auf dem Gebiete des Ingenieurwesens insbesondere aus den Labora

$59.99

Vorlesungen ber einige Klassen Nichtlinearer Integralgleichungen und Integro-Differentialgleichunge

$69.95

Steinkohlenteer

$59.99

Berufswahl und Bewhrung

$49.99

Sozialtheoretische Erziehungswissenschaft

$89.99

6th World Congress of Biomechanics (WCB 2010), 1 - 6 August 2010, Singapore

$329.99

The Virtual Future

$109.99

The Power of Money

$24.99

Chemical Sensors

$159.99

Statistical Atlases and Computational Models of the Heart: Imaging and Modelling Challenges

$39.99

Wandern und Wissen in der Frhen Neuzeit

$54.99

Physik fr das Ingenieurstudium

$39.99

Monopsychism Mysticism Metaconsciousness

$54.99

Algebra

$54.99

Finanzierung Intensivtraining

$34.99

Sexuelle und geschlechtsspezifische Gewalt im internationalen Recht

$99.99

The Federal Nation

$54.99