Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Media and Digital Management

Media and Digital Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319713441
Condition
New
Product Description

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters coverin a jargonless, non-technical waythe major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Available Colors
Available Sizes
1 Offer Price Range: $54.99 - $54.99
BEST PRICE

Single Product Purchase

$49.50
@ Link.springer.com with extra coupon Get Coupon & BUY

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$54.99 $54.99

10% OFF
This deals requires coupon Get Code Here
$49.50
See Site In stock Visit Store

Similar Products

Cellular Function and Metabolism

$219.99

The Palgrave Handbook of Non-State Actors in East-West Relations

$449.99

Turnpike Phenomenon and Symmetric Optimization Problems

$129.99

Wechselkursverhalten in Bandbreitensystemen

$49.99

81. Kongre

$64.99

Johann Wolfgang von Goethe als Naturwissenschaftler

$69.95

Mechanisms of Atrial Arrhythmias

$109.99

Life Is Everywhere: A Novel by Lucy Ives

$18.00

More than Bricks in the Wall: Organizational Perspectives for Sustainable Success

$39.99

Risk Analysis of Vapour Cloud Explosions for Oil and Gas Facilities

$149.00

Semblance of Peace

$74.99

Plant Cell Culture Protocols

$84.99

Automotive Software Engineering

$99.99

Algorithmic Aspects of Cloud Computing

$64.99

New Voices and New Perspectives in International Economic Law

$169.99

The Kurds in a New Middle East

$69.99

Gilbert, the Surfer Dude

$3.71

Social Simulation for a Crisis

$199.99

Selected Areas in Cryptography

$84.99

How Computer Games Help Children Learn

$54.99

Angewandte Elektronik

$44.99

Financial Cryptography and Data Security

$39.99

Formation Control

$179.99

Beziehungsmanagement im Arzt-Patient-Verhltnis

$69.99

Moritz Schlick. Vorlesungen und Aufzeichnungen zur Logik und Philosophie der Mathematik

$39.99

Geothe - Klassische Literatur fr Manager

$29.99

Toy Academy: Some Assembly Required

$4.49

Recent Developments in the Philosophy of Science: EPSA13 Helsinki

$109.99

Thomas Hardy

$109.99

Automata, Languages and Programming

$84.99

Applied Mathematics and Scientific Computing

$129.00

Dragon Art by Flame Tree Publishing

$17.00

Reaching High Altitudes on Mars With an Inflatable Hypersonic Drag Balloon

$54.99

Social Robotics

$74.99

Catalogue of Risks

$84.99

Network Approaches to Multi-Level Governance

$54.99

UM99 User Modeling

$54.99

Australia in the Age of International Development, 19451975

$54.99

Literary Voices of the Italian Diaspora in Britain

$119.99

Metal Forming Interrelation Between Theory and Practice

$39.99