Copied Media and Digital Management
Media and Digital Management
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters coverin a jargonless, non-technical waythe major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$54.99 | $54.99 |
|
$54.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Anlegerorientierte Handelsverfahren fr den deutschen Aktienmarkt
$49.99
A Time for Choosing
$29.99
Applications of Analytical Techniques to the Characterization of Materials
$109.99
Intelligent Data Engineering and Automated Learning
$39.99
Machine Learning Methods for Stylometry
$169.99
Developing Contemporary Marxism
$19.99
Sight Word Stories: Level C (Single-Copy Set)
$17.99
On the Interpretation of Treaties
$129.00
Postmemories of Terror
$49.99
Governance of Climate Responsive Cities
$139.99
Soziale Ordnung im Einweisungsdiskurs
$49.99
Animating Calculus
$99.00
Afrika Jahrbuch 1998
$59.99
Biotechnology and Production of Anti-Cancer Compounds
$129.00
The Family Council Handbook
$59.99
Die Krfte der Natur und ihre Benutzung
$59.99
Exzessive Internetnutzung Jugendlicher im familialen Kontext
$19.99
Spirit and Man
$109.99
Pregnancy, Sex Hormones and the Liver
$219.99
Julius Bernsteins Lebensarbeit
$44.99
Superanalysis
$109.99
Textbook of Healthcare Ethics
$84.99
Tools for High Performance Computing 2012
$109.99
Computational Matter
$109.99
Migration and Social Protection in Europe and Beyond (Volume 3)
$59.99
Evaluating Emotions
$54.99
The Life and Work of Gunter Grass
$54.99
Generationenvertrag und demographischer Wandel
$74.99
Elemental Sulfur and Sulfur-Rich Compounds I
$389.00
Design of Wireless Autonomous Datalogger IC's
$169.99
Vom Zeitungsverlag zum Medienhaus
$39.99
Stem Cells and Myocardial Regeneration
$89.00
Modern Cryptography
$59.99
Performance-Optimierung
$59.99
Quality of Software Architectures Models and Architectures
$39.99
Medical and Surgical Complications of Sickle Cell Anemia
$84.99
High Performance Leader Dauerhaft erfolgreich auf der Top-Ebene
$39.99
Evaluation Models
$54.99
Regionalism Versus Multilateralism
$109.99
Artificial Intelligence in Internet of Things (IoT): Key Digital Trends
$189.00
