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Konsum im Alter
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Product Details
Georg Felser widmet sich den spezifischen Konsumbedrfnissen lterer Menschen. Er zeigt auf, dass unterschiedliche Lebenserfahrungen und Alterungsprozesse dafr sorgen, dass ltere Konsumentinnen und Konsumenten eine besonders vielfltige Zielgruppe bilden und es dennoch charakteristische Entwicklungen gibt, die das hhere Lebensalter unweigerlich mit sich bringt. Untersttzt von Experteninterviews wertet der Autor die neusten wissenschaftlichen Erkenntnisse aus und erklrt, warum man der lteren Zielgruppe besondere Aufmerksamkeit widmen sollte.
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