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BWL fr Ingenieurstudium und -praxis
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Dieses Lehrbuch vermittelt anschaulich durch viele Beispiele Studierenden und in der Praxis ttigen Ingenieuren die betriebswirtschaftliche Kompetenz und fokussiert auf globale Produktion und Beschaffung, technischer Vertrieb sowie Qualitts- und Umweltmanagement. In der aktuellen Auflage wurden Abschnitte zu Industrie 4.0, digitaler Fabrik sowie Organisationskultur ergnzt.
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