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Dialogmarketing Perspektiven 2017/2018
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Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeitrge und Forschungsprojekte zu Themen des Dialogmarketings und erscheint 2017/2018 bereits im zwlften Jahr. Er geht zurck auf den 12. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2017 an der Universitt Kassel veranstaltete. Der Deutsche Dialogmarketing Verband hat es sich zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis in dieser innovationsstarken Branche zu frdern.
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