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Krisenkommunikation in Tourismusorganisationen

Krisenkommunikation in Tourismusorganisationen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658206284
Condition
New
Product Description

Dieses Buch veranschaulicht das facettenreiche Spektrum an Krisensituationen, die fr Tourismusorganisationen relevant sind. Mit welchen Strategien und Instrumenten der Krisenkommunikation lsst sich wirksam gegensteuern? Experten aus Wissenschaft, Medien, Verbnden und der Berufspraxis untersttzen mit Handlungsempfehlungen fr die Krisenprvention und -intervention.

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