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Springer Nature
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GTIN
9783658375706
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Product Description

Dieses Open Access-Buch gibt eine erweiterte Einfhrung in die Grundlagen und Charakteristika sowie auch Risiken und Chancen der digitalen Transformation. Anhand von ausfhrlichen Fallstudien branchenfhrender Unternehmen werden aktuelle technologische Trends sowie Auswirkungen auf die digitale Geschftsmodellentwicklung und den Wettbewerb aus Sicht von IT-Entscheidern errtert. Die Ergebnisse helfen Unternehmens- und Strategieberater*innen, Fach- und Fhrungskrften aus dem Bereich IT sowie Dozierenden und Studierenden der Fcher Wirtschaftsinformatik und Wirtschaftswissenschaften dabei, Technologiepotentiale abzuschtzen und frhzeitig zukunftsweisende Technologiekompetenzen aufzubauen. Dies ist ein Open-Access-Buch.

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