Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Emerging Issues in Global Marketing

Emerging Issues in Global Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319741291
Condition
New
Product Description

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficientinsights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firms relevant stakeholders. The strategic insights provided here are absolutely invaluable. Dont miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Available Colors
Available Sizes
1 Offer Price Range: $169.00 - $169.00
BEST PRICE

Single Product Purchase

$169.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$169.00 $169.00

$169.00
See Site In stock Visit Store

Similar Products

Medical Entrepreneurship

$139.00

Expert Systems and Decision Support in Medicine

$109.99

Academic Units in a Complex, Changing World

$84.99

Information Technology and Intelligent Transportation Systems

$219.99

The Earth's Magnetism

$54.99

Computational Solution of Large-Scale Macroeconometric Models

$109.99

Potentiale einer pragmatistischen Sozialtheorie

$59.99

Next-Generation FTTH Passive Optical Networks

$109.99

Versuche zur cytologischen Darstellung der Stoffeintrittsstellen und Stofftransportbahnen in Wurzelr

$44.99

Research and Advanced Technology for Digital Libraries

$39.99

Stabilization, Optimal and Robust Control

$219.99

Marketing von Solutions

$69.99

Akute Blutung als Notfall im Kindesalter

$69.99

Aerospace Marketing Management

$169.00

Protein Phosphorylation and Meat Quality

$179.99

Computer Safety, Reliability, and Security

$39.99

Captain Underpants #2: Captain Underpants and the Attack of the Talking Toilets (Hardcover)

$9.74

Human-Centered Software Engineering - Integrating Usability in the Software Development Lifecycle

$84.99

Nachhaltige Entwicklung

$19.99

Programming with Specifications

$39.99

Economic Botany

$219.99

Code Division Multiple Access Communications

$129.00

Office-Based Maxillofacial Surgical Procedures

$169.99

Stochastic Analysis for Poisson Point Processes

$139.99

Die Rntgendiagnostik der Intrathorakalen Tumoren und ihre Differentialdiagnose

$59.99

Banana Fox: Banana Zorro y la Sociedad Superagria Secreta

$5.99

Politische Klasse und politische Institutionen

$69.95

Practical Manual of Tricuspid Valve Diseases

$84.99

Lunar and Planetary Webcam User's Guide

$29.99

Anti-War Theatre After Brecht

$109.99

Direct and Large-Eddy Simulation X

$169.00

Mathematik fr Physiker 1

$39.99

Resource Management in Wireless Networking

$169.99

Biophotonics

$39.99

Measuring Precipitation from Space

$329.99

Imaging Sunlight Using a Digital Spectroheliograph

$44.99

Explorations in Art and Technology

$169.99

Cytochromes c

$109.99

The Importance of Neglect in Policy-Making

$129.99

Debt Deficit And Economic Performance

$59.99