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Wie Kampagnen die Entscheidung der Whler beeinflussen

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Springer Nature
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9783658208196
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New
Product Description

Im Vorfeld der eidgenssischen Wahlen 2011 wurde erstmals in der Schweiz ein Rolling Cross-Section Survey realisiert. Thomas De Rocchi nutzt die damit erhobenen Daten, um kurzfristige Einstellungs- und Prferenznderungen der Whlerschaft im Verlauf der Kampagne zu identifizieren und mit (Kommunikations-)Ereignissen aus ebendieser Kampagne zu erklren. Die prsentierten Analysen liefern daher wichtige neue Erkenntnisse mit Blick auf den Einfluss von Medienberichten und Wahlumfragen auf die Meinungsbildung sowie die zugrundeliegenden Wirkungsmechanismen.

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