Nuanced Account Management
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9789811083631
Condition
New
Product Description
This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of account management that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a competitive advantage on its own.
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