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E-Mail-Marketing kompakt
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Product Details
Dieses Buch zeigt, dass E-Mail-Marketing fr die Unternehmenskommunikation unverzichtbar ist und bleibt. Es gibt ber fnf Milliarden E-Mail-Accounts, aber "nur" zwei Milliarden Facebook-Nutzer! Schon allein durch diese Zahlen wird die Relevanz des E-Mail-Marketings deutlich. Durch E-Mail-Marketing kann und darf unmittelbar verkauft werden. Und Erfolge lassen sich leicht feststellen. Aber wie sollte das E-Mail-Marketing heute ausgestaltet werden? Welche Erfolgsfaktoren sind zu bercksichtigen? Wie sind E-Mails und E-Newsletter zu gestalten, um eine mglichst hohe Wirkung zu entfalten? Und anhand welcher KPIs kann der Erfolg gemessen werden? In diesem Werk werden alle zentralen Fragen zum E-Mail-Marketing kompetent beantwortet.
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