Moralising Global Markets
Moralising Global Markets
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319759807
Condition
New
Product Description
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.
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