Chinese Consumers
Chinese Consumers
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9789811089916
Condition
New
Product Description
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the authors first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
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