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Wirkungen des Outsourcings industrieller Dienstleistungen
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Industrielle Dienstleistungen werden zunehmend als Quelle von Wettbewerbsvorteilen fr Industriegteranbieter und produzierende Unternehmen genutzt. Dabei stellt das Outsourcing dieser Dienstleistungen eine strategische Handlungsalternative dar. Auf Basis der Signaling-Theorie leitet Christina Cramer Hypothesen zur Wirkung des Outsourcings industrieller Dienstleistungen auf den Firmenwert ab und berprft sie in einer Event-Studie. Es zeigt sich, dass Unternehmen durch das Outsourcing bei gleichzeitiger Wahl eines geeigneten Outsourcing-Arrangements ihren Unternehmenswert signifikant steigern knnen. Hieraus ergeben sich direkt umsetzbare Konsequenzen fr die Gestaltung und die Kommunikation von Outsourcing-Entscheidungen im industriellen Kontext.
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